Meet Wild and Waves
Real Outdoor Content • Gear Testing • Brand Partnerships
We’re Adam & Max — co-founders of Wild & Waves, sharing real outdoor adventures and testing gear across water sports, wild camping, hiking, and the wider outdoors.
We work with brands to showcase real-world product use through honest reviews and engaging content across social platforms.
Focused on real-world testing across UK outdoor environments, with upcoming international expeditions planned.
We’re passionate about getting outdoors and creating content that reflects how gear actually performs in real conditions.
Meet Us
Adam
Co-Founder | Content & Field Testing
Outdoor enthusiast focused on kayaking, hiking, wild camping, and real-world gear testing.
Creating content that shows how products perform when it actually matters — out in the wild.
Max
Co-Founder | Growth & Partnerships
Helping build Wild & Waves and working with brands to create authentic collaborations.
Focused on building long-term partnerships in the outdoor space.
What we do
Content Creation
Short-form video (Reels, TikTok, YouTube Shorts)
Long-form reviews & blog content
Real-World Testing
We test gear in genuine outdoor environments to understand how it performs in real conditions.
Our content is supported by detailed research and comparisons, giving a broader view of how products stack up in the market.
Brand Exposure
Multi-platform promotion
Affiliate integration & product linking
Platforms
Find us across our platforms:
We create content tailored to each platform, from short-form video to in-depth reviews.
Work with us
We’re currently open to working with outdoor and lifestyle brands.
We’re particularly interested in:
- Camping & hiking gear
- Water sports & kayaking equipment
- Outdoor clothing & accessories
We can support your brand with a range of collaborations, including:
- Product reviews
- Social media content
- Affiliate partnerships
- Long-term collaborations
Contact
📩 Start a Conversation
partners@wildandwaves.com
Currently building Wild & Waves ahead of major projects including:
- UK wild camping & kayaking content
- International expeditions (2026 Sahara Trek)
